Jonathan Bailey has sent fans into a frenzy with his new video for charity.
Back in October 2023, LGBTQIA+ TV enthusiasts were treated to the historical drama Fellow Travelers.
Based on Thomas Mallon’s novel of the same name, the show follows the volatile romance of Tim Laughlin (Bailey) and Hawkins Fuller (Matt Bomer), two very different men who meet in the shadow of McCarthy-era Washington.
Following its release, Fellow Travelers received universal acclaim, with many praising the acting performances of Bailey and Bomer, its heartwrenching subject matter, and its unapologetic exploration of gay sex.
While the show delivered many iconic moments, the mouthwatering “shut up and drink your milk” scene between Hawk and Tim has remained a standout among fans.
In light of the scene’s popularity, Bailey teamed up with fashion brand LOWE and released a “Drink Your Milk” shirt to raise money for his LGBTQIA+ charity, The Shameless Fund.
“In a splat, the design of the Drink Your Milk T-shirt appeared in my head one fine morning, and I knew @jonathan.anderson was the only person playful, creative and horny enough to flip that vision into a reality,” he wrote on Instagram in June.
“The Shameless Fund is a passion project that will support international, national and grassroots LGBTQ+ non-profits to forge a world where every LGBTQ+ person can live authentically, love freely and thrive without the burdens of discrimination, oppression or shame.”
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Unsurprisingly, the release was a big hit with fans and his industry peers, resulting in the t-shirt selling out rather quickly.
Fortunately, on 7 August, the Bridgerton star quenched fans’ thirst when he announced the “Drink Your Milk” shirt restock via a jaw-dropping video on social media.
In the brief clip, Bailey is wearing the aforementioned garment while drinking a creamy glass of milk, making a seductive mess in the process.
It didn’t take long for fans to flock to X, formerly known as Twitter, to share their relatable and thirsty reactions.
One person wrote: “Jonathan Bailey, the man that you are.”
Another individual tweeted: “Ya’ll trying to kill me today huh???”
A third fan echoed similar sentiments, writing: “Never thought I could be jealous of a glass of milk, but.”
In addition to Bailey’s iconic milk-drinking video, his Fellow Travelers co-stars – Bomer, Jelani Alladin, and Noah J. Ricketts – promoted the restock news with equally dreamy photos.
Back in June, Bailey gave further insight into The Shameless Fund and why he wanted to release a shirt channelling the unforgettable milk scene.
“A few years ago, I thought, ‘What can you do as an actor?’ There are so many amazing people who are on the frontline. They’re the real heroes that are working for organizations, charities, and initiatives, which can speak to so many specific groups of people,” he explained to Vogue in June.
“How can I raise money without asking people to actually donate and sponsor, [but rather] invite people to experience art and beautiful inspiring, naughty, and exciting collaborations?
“That is a line in Fellow Travelers, immaculately and robustly performed by Matt Bomer… I wanted his performance to be immortalized, and I wanted my character’s reaction to it to be immortalized as well. I think the T-shirt does just that.”
For more information about the “Drink Your Milk” shirt, click here.
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