P!nk throws a supermarket slash roller-rink extravaganza in the music video for her 80s and disco-inspired new anthem, Never Gonna Not Dance Again.
Produced by Max Martin and Shellback, the same duo behind previous hits such as So What, Raise Your Glass and Just Like Fire, the euphoric track is a celebratory ode to dancing through the hard times.
“One thing I’m never gonna do is throw away my dancin’ shoes / Lord, don’t try me, really, not tonight,” P!nk sings. “I’ll lay down and die / I’ll scream and I’ll cry / We’ve already wasted enough time.”
Ahead of its release, the star announced the launch of Vicious Bitches Chips’es, a spicy alternative to the “basic bitch chips” that are usually found in the snack aisle. Fans can call 1-888-262-PINK for a chance to win a free sample, get tips from P!nk and more.
P!nk is set to perform Never Gonna Not Dance Again later this month at the 2022 American Music Awards in Los Angeles.
The single follows the release of her politically-charged single Irrelevant, which was accompanied by a powerful visual highlighting gun violence, LGBTQ+ rights, Black Lives Matter and the #MeToo movement.
P!nk hasn’t confirmed whether Never Gonna Not Dance Again or Irrelevant will be included on her upcoming ninth studio album.
Last month, the Grammy Award-winning icon announced six huge outdoor shows in the UK as part of a 2023 European Tour.
In a statement, she said: “It’s been a long three years and I’ve missed live music so so much…. So it’s finally time! I am so excited to get back to the UK and Europe to sing, cry, sweat and make new memories with my friends.
“It’s going to be magical!”
P!nk’s last tour, in support of her seventh and eighth studio albums Beautiful Trauma and Hurts 2B Human, received universal acclaim and became the second highest-grossing tour of all time by a female artist.
Never Gonna Not Dance Again is now available on iTunes and streaming services – you can watch the music video here or below.
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