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CALVIN KLEIN celebrates 50 years of unfiltered self-expression and provocation with the CK50 collection, a special capsule of iconic styles featuring a limited edition CK50 logo treatment.
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Justin Bieber is back in his Calvins, this time alongside wife Hailey Bieber. Also starring in the campaign are Troye Sivan, Kendall Jenner, Liu Wen and Parker Van Noord.
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Classic silhouettes are given a modern twist with unexpected logo placements. Prints include an all-over repeating monogram and high-impact logo detailing across denim styles, dresses, relaxed hoodies, and sweatshirts. T- shirts, Modern Cotton underwear and a selection of accessories round out the collection, which comes in a seasonal colour palette of washed black, blue and red.
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The campaign, photographed by Glen Luchford, features a series of visuals that reflect historic moments and themes across multiple decades, conveying a journey from the space age to the digital age. The campaign captures the rebellious spirit that has shaped the brand over the last 50 years.
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The CK50 collection is now available in store and at www.calvinklein.co.uk for a limited time.