Calvin Klein’s 2024 This Is Love campaign has launched, starring actor Cara Delevingne and actor and singer Jeremy Pope.
Shot by photographer Gordon von Steiner, the campaign images show Cara and Jeremy embodying the joy and exuberance of the community while wearing the brand’s 2024 Pride collection.
But it doesn’t stop there. The campaign video features Cara and Jeremy lip-syncing for their lives to Crystal Waters’s iconic anthem “100% Pure Love”. Joining them are models and dancers Stella Maxwell, Greta Hofer, Tinglei Liu, Monet Lauren, Charlie Knepper, Vinson Fraley, Janick Heilijgers, Diego Pasillas and Mauro van de Kerkhof.
Collectively, this cast channels euphoria, strength and LGBTQIA+ solidarity through the expressive nature of dance and via displays of confidence and self-love.
The 2024 Pride collection which can be seen throughout the campaign infuses classic Calvin Klein underwear and apparel silhouettes with a multicolour dose of Pride. New Intense Power underwear styles are enlivened with a bold, limited-edition logo waistband designed with a bright rainbow gradient.
Calvin Klein’s signature Cotton Stretch and Modern Cotton underwear styles are updated through a range of bold colourways. The Monogram Logo tee and tank feature Calvin Klein’s signature monogram in a vibrant seasonal gradient print.
And it’s not just all about beautiful faces and beautiful clothes – the brand gives back! Calvin Klein supports NGOs focused on LGBTQIA+ equity and safety at the global, national and local level. This year so far, they have committed over $240,000 to organisations including its hero partners ILGA World and Transgender Law Center. In addition to financial donations, Calvin Klein partners with these organisations to provide the company and associates worldwide with resources and insights that empower its teams to be better advocates and allies.