Kim Petras stuns in brand new UGG winter campaign

14th October 2021

Photo: UGG®

Kim Petras is the star of UGG’s new ‘The Perfect ____’ campaign, which aims to offer elevated but cosy essentials this winter.

The campaign sees singer and songwriter Kim Petras, choreographer and dancer Parris Goebel and models Maye Musk, Duckie Thot and Fernanda Ly all showcase their personal style and how they wear four key UGG hero styles – the Sherpa, tracksuit, faux fur, teddy jacket and sheepskin coat.

“I remember not being able to afford UGGs when I was younger and wearing fake ones,” Kim tells GAY TIMES.

When it comes to her style, the Future Starts Now hitmaker “won’t define it.”

She adds: “Because it’s wherever the day takes me, it’s whatever look I feel inspired by, whatever I feel like that day. I just want to express how I feel. I really don’t think I can define it.”

Andrea O’Donnell, President, UGG & Koolaburra by UGG at Deckers Brands, praised the “cast of diverse women” who showcase how versatile the collection is.

She explains: “A natural extension of our footwear line, UGG apparel extends that sensation from head-to-toe with an offering of long-lasting wardrobe essentials.

“Our cast of diverse women demonstrate the varied ways to wear our new ready-to-wear collection, expressing UGG as a global lifestyle brand.”

As part of the campaign, Kim also told GAY TIMES about her new music era and how being signed to a major record label has changed things for her.

“Honestly, just my point of view in pop music, I feel like I kind of went into this album wanting to have fun but being stuck in lockdown,” she explained. “It feels like what I wanted to feel like while I was stuck at home. And I think that having fun was the most important for me and my co-writers and producers because I love fun, bright, big pop music.

“I think it gets kind of a bad rap by critics and things like that who say that it isn’t hard to write fun, catchy pop songs, but I actually think it’s one of the hardest things. Pop music has historically been kind of laughed about and overlooked and I want to change that. I don’t whisper, I don’t think softly, and I’m proud of that. And if you don’t like it, turn it off. It’s just music!”

The collection is available for purchase at ugg.com, across select UGG retail stores and at select Nordstrom, Bloomingdales, Neiman Marcus and Saks Fifth Avenue stores and websites.