Music

Olly Alexander fronts inclusive new choir made up entirely of activists

By Conor Clark

10th November 2022

ABSOLUT has launched an inspiring new choir made up of activists and changemakers led by Years & Years star Olly Alexander.

The group will aim to amplify the voices of those trying to create change across the UK and will highlight a number of causes and organisations in the process.

The Absolut Choir is made up of trans rights advocate Kenny Ethan Jones, disability champion Sian Lord, body positivity advocate Nyome Nicholas-Williams, Trans Voices Choir directors Coda Nicolaeff, ILĀ Sebastian and its members and creatives from the Trans Creative Collective (TCC).

All will work to promote LGBTQ+ rights alongside messages of self-love and awareness.

They will perform a new version of Shine by Years & Years, which has been remixed by the Kaizen Collective and reimagined to be more powerful and progressive.

“When ABSOLUT came to me with this project I instantly had so many ideas, from working with the TCC and Trans Voices to re-recording Shine, I wanted The ABSOLUT Choir to be entirely inclusive,” Olly said of the project.

“I have worked in this industry for a while and can genuinely say this has been one of the most diverse productions I have ever been involved in, from the crew to the people both in front of and behind the camera, it’s good to feel like things are changing.

“I’m so lucky to have a platform for my voice and I want to use it to put the spotlight on people and things that need to be heard.

“We are literally here to amplify people’s voices and I can’t wait to see what else is to come from these incredible people.”

As part of the campaign, ABSOLUT will fund content, media partnerships and London billboards to platform the individuals in the choir.

Olly has also designed a limited edition bottle wrap for the brand’s iconic bottle which are currently available to purchase here.